L-R: Ant Group China (On screen); Lin Dror; Karine Bolton; KKL–JNF Vice Chairman, Amir Schneider; Victoria myrav Barkagan; Ingrid Balelti and Yigal Yasinov. Photo: Avi Hayon, KKL-JNF Photo Archive
April 22, 2021 – Keren Kayemeth LeIsrael-Jewish National Fund (KKL-JNF), one of the world’s oldest green organizations, and Ant Group, an innovative technology firm and affiliate company of the Chinese retail giant Alibaba Group, announced a scientific and technological partnership to jointly develop innovative solutions for sustainable afforestation and environmental conservation, and to promote green development for social good.
Under the Memorandum of Understanding (MOU) signed by these two partners on Earth Day, a joint team of scientists and experts will be organized to conduct academic and applied research on environmental conservation solutions, such as making forest management sustainable, bolstering biodiversity, and protecting natural ecosystems.
Research results from the partnership will be applied to start Green Innovation Forest projects and encourage public participation in environmental protection.
The MOU was signed online and will be stored on AntChain, Ant Group’s blockchain-based technology solution.
Ant Group China and the KKL-JNF team (On screen). Photo: Courtesy of Ant Group
Established in 1901, KKL-JNF is considered one of the world’s oldest organizations operating in the field of ecology and sustainable development. KKL-JNF is active in more than 55 countries throughout the world, and works in cooperation with many governmental and non-governmental bodies to further common environmental interests. KKL-JNF is committed to creating a better tomorrow through far-reaching programs, including ecological restoration of degraded landscapes, sustainable forest management (SFM), agricultural research and development, water resource management, ecotourism development, and educational programs.
About Ant Group
Ant Group aims to create the infrastructure and platform to support the digital transformation of the service industry. Ant Group strives to enable all consumers and small and micro businesses to have equal access to financial and other services that are inclusive, green and sustainable.
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